Zusammenfassung
Die Entwicklungen im Bereich der computerbasierten Erhebungsmethoden haben in den letzten Jahrzehnten zu einer Ausdifferenzierung möglicher Erhebungsarten geführt. Insbesondere durch die Nutzung multimedialer Elemente besteht die Möglichkeit, ein unterschiedliches Ausmaß an „Human Interfaces“ unter Ausnutzung verschiedener Kommunikationskanäle in Erhebungsinstrumenten zu kombinieren. Der Frage, welche Auswirkungen diese multimedialen Elemente auf das Antwortverhalten haben, wird im Rahmen dieses Beitrages anhand der Ergebnisse zweier Methodenexperimente nachgegangen. Erste Ergebnisse legen nahe, dass die Datenqualität in selbstadministrierten Erhebungen durch die Nutzung von „Human Interfaces“ verbessert werden könnte.
Abstract
Multimedia Features in Computer Based Data Collection
The Influence of Auditory and Visual Features on Response Behavior in Surveys
Developments of computer based methods have brought a more diverse spectrum of data collection modes within the recent decades. Especially the implementation of multimedia elements allows the inclusion of human interfaces to a different extent, facilitated by the combination of various communication channels. The question, in which way response behavior is affected by these multimedia features, is focused by means of two experimental studies. First results suggest improved data quality with the implementation of human interfaces.
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Gerich, J. (2009). Multimediale Elemente in der Computerbasierten Datenerhebung. In: Weichbold, M., Bacher, J., Wolf, C. (eds) Umfrageforschung. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-91852-5_6
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DOI: https://doi.org/10.1007/978-3-531-91852-5_6
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